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In September 2023, I got selected to be a part of the 7-month innovation-focused project, Challenge Based Innovation A3 (CBI A3), alongside 7 other students representing NYC Design Factory.
This project aimed to explore regional challenges aligned with United Nations Sustainable Development Goal (UNSDG) 12: Responsible Consumption and Production, and to deliver a solution for 2030, drawing inspiration from the deep technologies of CERN and ATTRACT.
Brainstorming team names, scripting and filming our super cool intro video
Phase 2
And finally, our big idea
Next came
INTRODUCING TEAM: The DesignSeers
VISIT TO IDEASQUARE CERN IN GENEVA, SWITZERLAND
EVERYTHING BETWEEN THE VISIT & THE FINAL PRESENTATION
PROBLEM & SOLUTION STATEMENT, AND FINAL PRESENTATION
OUR WHOLE JOURNEY SUMMED UP IN BLOGS
WHITE PAPER

IN-DEPTH SESSIONS TO EMBARK ON THE QUEST OF SUSTAINIBILITY

PRODUCTIVITY

RECONNECTION

ACCESSIBILITY

Shaping the future of food in NYC
The discussions, field visits and brainstorming sessions that we had in these weeks shined light on underlying issues that might be a problem to tackle by the year 2030.
Understanding technologies provided to us by CERN and ATTRACT came next.
Building upon the feedback received during our critique session with our colleagues and professors, our team carried 13 opportunity cards in correlation with SDG 12 and technology cards to address these underlying issues as we packed our bags with hopes and dreams for our visit to IdeaSquare, CERN.
Together with brilliant minds from NYC Design Factory, inno.space - Design Factory Mannheim, and Swinburne Design Factory Melbourne, we participated in a two-week intensive ideation session and explored problem spaces and technologies at IdeaSquare CERN in Geneva, Switzerland!
The two weeks were a real mental gym. Back-to-back ideation and problem-solving sessions really put my creative and critical thinking skills to the test. We immersed ourselves in brainstorming and designing some seriously radical solutions fit for the year 2030.
We were also lucky enough to get the experience of visiting CMS (Compact Muon Solenoid) and the United Nations. To top it off, we were honored to engage with the remarkable team at CERN, including Robert Cailliau, the co-creator of the World Wide Web !!!
After finalising the one idea, our next brainstorming sessions focused on widening our perspective with respect to the problem statement. The aim was to truly understand the space, discover what is currently happening in the space – trends and innovation, and find unmet needs and limitations to discover pieces we can innovate upon.
Next, to have a better understanding of our solution space, we imagined what the possible future society in 2030 looks like, to contextualise the world our design solution may exist within.
Sessions like ‘Design for Behaviour Change,’ ‘Planet Centric Design,’ ‘System Design,’ ‘Stakeholder Analysis,’ and ‘Implementation Roadmap’ constantly helped us refine our solution idea by providing fresh perspectives, while also finalizing elements of our solution along the way.
And lastly, towards the end of week 2, we had the opportunity to present two of our big ideas in our chosen problem spaces.
Problem space and statement
Solution statement

RECONNECTION
ACCESSIBILITY
PRODUCTIVITY